BeatTheTraffic helps WXMI Fox 17 bring “good news” to West Michigan viewers

Expanded in-house traffic reporting is key element of new 4-hour Morning News

Hi-res picture available here

Campbell, California November 12th, 2008.

On September 15, WXMI-TV Fox 17 launched its expanded Fox 17 Morning News, delivering four hours of local programming weekdays from 5-9am. To meet a key need of its morning viewers, WXMI recognized the need to develop market-leading traffic reporting capabilities.

News Director Tim Dye appointed Robb Westaby, a well-known radio veteran of 34 years, to take the lead as Fox 17's traffic reporter. To support in-house traffic reporting, the WXMI team selected the award-winning Beat The Traffic solution, providing comprehensive road speeds and travel times, accidents, incidents, events and forecasts for the entire market and commuting area.

"In my years as a traffic reporter, I have sought to relate traffic flow instead of doing a list of accidents. Beat the Traffic helps me do that quickly and effectively for television viewers”, Westaby said. He set out to showcase traffic flow reports, not just fender benders, to help viewers quickly see problems and better routes.

“It is important for us to quickly deliver real traffic news to help our viewers plan their days and reduce time spent stuck in traffic” says Dye. “We have been pleased with the on-air look of the 'Beat the Traffic' system and the 'Beat the Traffic' support staff has been very willing to work with our Station to maximize the on-air presentation.”

West Michigan viewers can access also the latest traffic information at any time from their computers or mobile phones at www.wxmi.com.

“We are proud to support Fox 17’s expansion – a first in the West Michigan market”, says Andre Gueziec, President and CEO of Triangle Software, LLC, makers of the Beat the Traffic software. “Leading news stations are increasingly bringing their traffic reporting in house with dynamic reporting that stands apart from the market. We are confident that Morning News viewers will appreciate the clean, easy-to-understand visual maps, comprehensive and accurate traffic information, and the innovative web and mobile traffic reports.”

About Beat the Traffic®

Based in Campbell, CA, Triangle Software LLC d/b/a Beat the Traffic® is the fastest-growing provider of vehicle traffic reporting solutions. Acclaimed for its visually-striking graphics, simple setup and user-friendly interface, Beat the Traffic® received the Television Broadcast magazine’s NAB Top Innovation Award. Triangle Software is a National Science Foundation funded early innovator in traffic prediction and presentation science.

For more information please contact Andre Gueziec at (408) 879-5805 and visit www.beatthetraffic.com and www.trianglesoftware.com. The Beat the Traffic technology is protected by U.S. Patents Nos. 6,989,765, 7,161,497, 7,221,287 and 7,375,649 and additional patents pending.