News Release:  October 5, 2006

KERO 23 BAKERSFIELD UNVEILS BREAKTHROUGH ON-AIR 3D MAPPING TECHNOLOGY

Bakersfield, CA – KERO 23 has unveiled the most innovative mapping system that this growing market has ever seen. It is called “Beat the Traffic”.  This unique state of the art mapping and automobile traffic reporting system utilizes 3D topography, familiar landmarks, and cinematic animation to provide an intuitive, instant visualization of trouble spots. “Beat the Traffic” also integrates and maps up-to-the minute information from the California Highway Patrol as well as Caltrans inside a realistic, three-dimensional representation of the local geography.

We chose “Beat-the-Traffic” because of its unique ability to showcase the topography, road network and landmarks of our community in 3D.  Beat the Traffic provides an entirely new perspective and will be a great benefit to our viewers.” Stated Craig Jahelka, Vice President and General Manager of KERO-23.

Triangle Software LLC, President and CEO, Andre Gueziec, who operates the “Beat the Traffic” service, said “We feel KERO is a perfect partner to showcase our 3D Beat The Traffic visualization system in Bakersfield”.

Based in Campbell, CA, Triangle Software offers a complete solution for the broadcast of traffic reports, featuring consistent on-air and on-line components, 3-D animations, lower-third tickers, information user pages and traffic forecasting systems.  The company received a National Science Foundation’s Small Business Innovation and Research award; the BeatTheTraffic system produces clear, customizable, information-rich animations and was awarded Television Broadcast magazine’s Top Innovation award at the NAB trade show in 2005.  For more information, please visit www.trianglesoftware.com, or www.beatthetraffic.com.