News Release:  November 3, 2006

CBS 47 IN FRESNO DEBUTS BREAKTHROUGH ON-AIR 3D MAPPING TECHNOLOGY

Fresno, CA – CBS 47 has debuted the most innovative mapping system that this growing market has ever seen. It is called “Beat the Traffic”.  This unique state of the art mapping and automobile traffic reporting system utilizes 3D topography, familiar landmarks, and cinematic animation to provide an intuitive, instant visualization of trouble spots.

“Beat the Traffic” integrates and maps up-to-the minute information from the California Highway Patrol as well as Caltrans inside a realistic, three-dimensional representation of the local geography. The system also displays real-time speed information along highway 41 using Caltrans loop detectors.

We chose “Beat-the-Traffic” because of its unique ability to showcase the topography, road network and landmarks of our community in a stunning and intuitive three-dimensional representation.  Beat the Traffic provides an entirely new perspective and will be a great benefit to our viewers.” Says Jim Holland, News Director of CBS 47.

“Beat the Traffic” debuted in October. 

Triangle Software LLC, President and CEO, Andre Gueziec, who operates the “Beat the Traffic” service, said “We are very excited at the prospect of partnering with CBS 47, who will showcase our award-winning three-dimensional mapping system in Fresno. There is a fundamental relationship between animation and the use of three-dimensional computer graphics. Our 3-D mapping system is the fruit of years of research and development, to provide a clear an intuitive depiction of traffic conditions and other newsworthy events, helping broadcasters convey more information using limited airtime”.

Based in Campbell, CA, Triangle Software offers a complete solution for the broadcast of traffic reports, featuring consistent on-air and on-line components, 3-D animations, lower-third tickers, information user pages and traffic forecasting systems.  The company received a National Science Foundation’s Small Business Innovation and Research award; the BeatTheTraffic system produces clear, customizable, information-rich animations and was awarded Television Broadcast magazine’s Top Innovation award at the NAB trade show.  For more information, please visit www.trianglesoftware.com, or www.beatthetraffic.com.