Las Vegas, NV, Monday April 2, 2007– KLAS-TV, CHANNEL 8 AND LASVEGASNOW.COM TO DEBUT BEAT THE TRAFFIC® REPORTING SYSTEM IN HD

KLAS-TV Channel 8, the CBS affiliate in Las Vegas, and LasvegasNOW.com will soon debut the most innovative automobile traffic reporting system in Nevada in HD.

The Beat the Traffic® reporting system offers many rich and unique features, including award-winning real-time 3-D animated maps with high-definition resolution, with unique landmark icons, helping viewers navigate their commute plans.

The station-specific three-dimensional maps include full-featured topography, and easy to read roadway exits and signs. The system also includes KLAS-TV branded web site elements, for consistent on-air and online information display.

The 3-D system will also be used for local breaking news mapping.

“This system offers totally new technology to traffic reporting in Las Vegas and no other television station in Las Vegas has anything like it” says Ron Comings, KLAS-TV’s News Director.

“Our system was designed with ease of use and interactivity in mind. Users effortlessly and instantly create dynamic, information-rich animations that are compelling and engaging” says Andre Gueziec, president & CEO of Triangle Software LLC, d.b.a Beat the Traffic®. “We look forward to partnering with KLAS-TV and LasVegasNOW.COM with Beat the Traffic®!”

This technology will be showcased at RTNDA@NAB Las Vegas April 16-18, booth #R135.

Based in Sunnyvale, CA, Beat the Traffic® offers a complete solution for the broadcast of traffic reports, featuring three-dimensional animated maps, consistent on-air and on-line components and lower-third tickers. The Beat The Traffic® system produces clear, customizable, information-rich animations that received the Television Broadcast magazine’s top Innovation award at the annual NAB trade show. BeatTheTraffic.com® processes and integrates real-time road traffic, incident reports and weather information from numerous public and private sources and predicts traffic patterns so users can arrive at their destinations rested and ready.  For more information, please visit www.trianglesoftware.com, or www.beatthetraffic.com.

The Beat the Traffic® technology is protected by U.S. Patents Nos.6,989,765 and 7,161,487, and several additional patents pending.
CONTACT: Lee Minard of KLAS-TV (lminard@klastv.com), Andre Gueziec of BeatTheTraffic.com (pr at BeatTheTraffic.com)