October 3, 2008

 

KRON Helps Bay Area Drivers

Beat the Traffic

 

(Hi-resolution pictures available: btt_KRON_1.jpg and btt_KRON_2.jpg).

 

(San Francisco) –KRON has unveiled the most innovative traffic system strengthening the station’s commitment to bringing viewers the most comprehensive traffic reports in the Bay Area.  KRON is now using Beat the Traffic’s patented and cutting edge 3-D technology giving viewers a look at traffic from a completely different angle.

 

KRON viewers will now have the most up-to-the-minute traffic reports to better plan their commute and travel.  Brilliant, high-definition maps and real-time traffic speeds, incidents and travel times will help commuters during all KRON 4’s newscasts and live streaming anytime on kron4.com.

 

“We deliver more traffic reports than any other station in the market.  We have to be good and we’re always looking for more reliable, innovative ways to bring our viewers the traffic,” says KRON News Director, Aaron Pero.  “We chose Beat the Traffic because it is visually far superior than traffic reports on any other station and it makes it easier for our viewers to understand.”

 

Beat the Traffic is able to provide the most accurate traffic information by pulling road data directly from Caltrans, CHP, 511.org and other private and public traffic monitoring networks. 

 

One of the most exciting features Beat the Traffic will provide KRON viewers is travel forecasting.  The system provides historical traffic information to predict how long it will take to arrive at a destination at a given time. 

 

“We’re pleased to be able to bring our traffic system to a major station in our hometown,” says Andre Gueziec, President & CEO of Triangle Software, the operators of the Beat the Traffic software.  “Every minute counts.  We gather data directly and instantly from the most trusted sources so we can give viewers fast, accurate information minimizing delays.”

 

With the price of gasoline climbing in the Bay Area, avoiding lengthy traffic delays has become an even bigger concern for travelers and commuters.  KRON’s use of Beat the Traffic with its accuracy and information can ultimately lead to driver’s saving money.

 

KRON continues to be the place to go for the best and most traffic reports in the Bay Area.

 

 

About Beat the Traffic®

Based in Campbell, CA, Triangle Software LLC d/b/a Beat the Traffic® is the fastest-growing provider of vehicle traffic reporting solutions for broadcast media.  The award-winning solution features 3-D, high-definition animated maps, compelling on-air, on-line and mobile components, lower-third tickers and a one-of-a-kind traffic forecasting system. Acclaimed for its visually-striking graphics, simple setup and user-friendly interface, Beat the Traffic® received the Television Broadcast magazine’s Top Innovation Award at the annual NAB trade show.   The station-specific, artist-enhanced viewer presentation incorporates industry-leading traffic data providing the highest accuracy and broadest coverage.  Triangle Software is a National Science Foundation funded early innovator in traffic prediction and presentation science.

 

For more information, please visit www.trianglesoftware.com and www.beatthetraffic.com.

For more information on  Beat the Traffic® please contact Andre Gueziec at (408) 879-5805

For more information on KRON traffic coverage or other KRON News related items, please contact Kevin Adler at (415) 561-8061 or Aaron Pero at (415) 561-8127. 

KRON 4, The Bay Area’s News Station, is owned by Young Broadcasting of San Francisco, Inc.  Mark Antonitis is President and General Manager.          

 

- KRON 4 -